Product Labels and Label Printing


Due to constant growth of production volumes and consumer markets label printing technologies have been intensively establishing over the last decades. Having a hard time to draw in client attention manufacturers thoroughly design captivating item labels for newly produced and existing goods.

Item labels are essentially notepads, plastic, fabric or other material including textual or graphic info about a product. Item labels inform the consumers of the nature of an item defining item and manufacturer details, production and expiration dates, ingredients, client assistance details and other data which the manufacturer deems proper and necessary to offer. Item labels have a set of crucial functions and serve for:

Item identification

that includes product info and brand name identity aspects, such as colors, typefaces, logos, and so on;

Packaging or sealing of an item

Particular product labels types, e.g. diminish sleeve labels used for bottles, serve a double purpose providing information and a protective seal for extra security;

Publicity and market promo

Product labels can increase or reduce item appeal. That is why item labels are thoroughly developed to fit the target market.

Proof of an item authenticity

Elaborate and hi-tech item labels containing holographic images, barcodes, DataDot technologies and other graphic, chemical and optical aspects make sure defense against imitations;

Regulatory compliance

Apart from optional characteristics there is a number of official requirements set in relation to item labels by appropriate laws and guidelines inning accordance with the kind of item. Thus, inning accordance with basic practice, foodstuff labels should include accurate details on the country of origin, producer, components, nutritive properties, production date and service life of an item.

Label printing technologies differ inning accordance with identify style, colors, products, needed output as well as available spending plan. The following printing approaches are typically utilized for label printing:

Balanced out printing (lithography)– a traditional top quality and reasonably inexpensive label printing method frequently used for a big-volume production where images are moved from metal or polymer plates to rubber blankets and then to the printed surface area. The time-consuming set-up procedure makes offset label printing technique inappropriate for rush orders;

Digital printing– a label printing method comparable to offset printing where electrostatic rollers are utilized instead of printing plates. Unlike balanced out printing digital label printing approach is used for short-run and quickly changing orders;

Flexographic printing – a flexible label printing solution for fast printing, suitable for a large spectrum of materials and characterized with a high runnability especially in case of big solid areas. Flexography becomes really cost-effective when applied in mass production;

Gravure printing– an unique high-speed label printing technique for printing of long-run orders. Gravure presses and cylinders print on big rolls of paper which are then cut according to the needed measurements. Gravure printing permits special printing impacts such as metallic elements. This label printing method is defined with an exceptional quality however can just be financially feasible if used for high-volume production due to high expense of printing cylinders;

Silk-screen printing – a label printing approach enabling to develop tactile texturized images;

Relief printing– a printing method enabling a detailed elaboration of images, fantastic for creation of brilliant colorful and sharp images.

Label materials and product labels printing methods depend considerably on the nature of items, order volume and set budget. The existing range of printing implies allows finding the best value for loan service.